App & Web Design |
App & Web Design |
Plein Air:
An innovative outdoor picnic rental business, seeking to revolutionize the luxury picnic experience with a thoughtfully designed web and mobile app interface.
The design seamlessly blends aesthetics with functionality, allowing users to plan and book their perfect outdoor dining adventure effortlessly.
App Design, like branding, is all about consistency.
Key design considerations included:
Intuitive user flow
Responsive mobile design
Clear visual hierarchy
Seamless booking process
Engaging visual storytelling
My approach prioritized intuitive navigation and a clean, accessible interface that allows users to explore and book their perfect outdoor dining adventure effortlessly.
The design includes high-contrast visual elements & readable typography, ensuring usability in various conditions.
The desktop version of the Plein Air app, involves capturing the brand's essence, designing a visual experience with the allure of outdoor dining.
I photographed a series of stunning picnic scenes, using soft natural lighting and carefully curated props to evoke a sense of Parisian elegance.
These images serve as the focus of the app's interface, creating an inviting atmosphere that inspires users to plan their perfect outdoor gathering.
